A product shot shows the actual thing. An editorial makes someone want it.
Fashion and jewelry live or die on point of view. The garment, the ring, the bag— they all photograph fine on a white background. But a white background tellsnobody why this piece matters or who it’s for. Brand photography does that. Itputs the thing in a world and lets people imagine themselves in it.
Mode- & Schmuckfotografie in Wien
We shoot for both needs. First, the clean, precise product detail your shoprequires — the clasp, the stitching, the stone, sharp and true to color and size.And second, the editorial story that carries the campaign (and ultimately thewhole brand).
See both directions combined in one shoot in our portfolio.
Both. Product photography is often the foundation — clean, precise, true to thepiece. Lookbooks and campaigns are where the brand gets its point of view.Most clients need some of each, and one shoot can often cover both. Add a little everyday voice for social content, and you've got a brand system thatactually works.
It depends on how you want them shot. Clean e-commerce frames go quickly— we can do a lot in a day once the setup is dialled in. Editorial and styled shots take longer, but we are used to working very efficiently, e.g. with a detailed shot list.
Usually yes. We often plan the session so the clean e-commerce frames andthe editorial ones come out of the same day. You get the images your shop needs and the images your campaign needs without booking twice. But if the shot list is very long, we'd suggest 1.5 or 2 days of shooting.
Either way. We have people we trust and work with often, so we are happy to connect you. We can help with casting and styling, or we work with your teamif you already have one. We'll sort out who brings what early in the planning process, so nothing's missing on the day.